Wednesday, February 18, 2009

Federally Funded Marriage Ad Campaign

posted by Michele Olson


The average age at first marriage is now almost 26 for women and 28 for men. A growing percentage of Americans aren’t marrying at all.

So what’s a government to do?

The U.S. Department of Health and Human Services Administration for Children and Families, utilizing their resource center, The National Healthy Marriage Resource Center has decided to talk about it the form of an ad campaign. Because research shows many benefits to marriage such as better health, greater wealth and more happiness for the couple and improved well-being for children…the government does have a stake in promoting an institution that has shown to have those types of results. While opponents will argue that the government has no “business” being involved in something as private as marriage, everyone needs to realize that when Americans are not experiencing health, wealth and happiness…the government is often one of the entities they turn to for help. All of sudden scores of Americans are quite happy to involve the government and their funds into their lives.

The media campaign is aimed at the 18-30 year old group, many who have grown up with no real role model for a healthy marriage. Check out twoofus.org

Here’s the entire USA Today article.

So...what are your thoughts?

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